Specialists in sports & leisure recruitment.

Growing a sports or leisure brand takes the right team. As a specialist sports & leisure recruitment agency, we’ll connect you with marketing, digital, and data professionals who know how to boost your brand, engage audiences, and grow your online presence.

THE PROBLEM

Struggling to attract the right talent in a competitive industry?

Hiring in sports and leisure is becoming increasingly competitive. Brands and organisations need skilled professionals to manage fan engagement, digital growth, and commercial partnerships, but securing top talent is a challenge.

 

With rising salary expectations, evolving digital strategies, and a limited talent pool, hiring delays can impact growth. Finding the right people takes time that could be spent on sponsorships, audience expansion, and product innovation.

 

As a sports & leisure recruitment agency, we’ll connect you with professionals who have the skills and experience to make an immediate impact.

BENEFITS

Why you should partner with us.

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Find professionals with industry-specific expertise.

We recruit for sports clubs, fitness brands, and leisure businesses, sourcing talent that understands fan engagement, digital marketing, and data-driven decision-making.

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Tailored recruitment for every business size.

Whether you’re a boutique fitness brand or a global sports organisation, we adjust our recruitment approach to match your hiring needs.

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Save time & hire faster in a competitive market.

We handle search, screening, and selection, so you can focus on growing your business while we secure the best candidates for your team.

OVERVIEW

About the sports & leisure industry.

The sports and leisure industry is evolving fast. Digital engagement, sponsorships, and content marketing are key to staying ahead. Businesses need experts in digital, marketing, and data to keep up with changing trends and audience expectations.

 

Success in sports and leisure depends on brand growth, audience engagement, and digital transformation. Businesses need skilled professionals who understand social media, performance marketing, sponsorships, UX, and data analytics to remain competitive.

 

We specialise in helping sports and leisure businesses build high-performing teams that drive brand awareness and online growth. Whether you're a global sports brand or an emerging fitness company, we’ll find the right talent to scale your business.

TYPES OF ROLES

Types of sports & leisure roles we recruit for.

➞ Ecommerce Manager

➞ Social Media Manager

➞ Performance Marketing Manager

➞ Content Marketing Manager

➞ Motion Designer

➞ IT Support Engineer

➞ Software Engineer

➞ Video Editor

➞ Data Engineer

TESTIMONIALS

What our clients say about us.

Digital Waffle has truly been a game-changer for our organisation. Over the past two years, they've successfully placed numerous candidates across various functions, and their commitment to excellence shines through in every interaction. We look forward to continuing this valuable partnership!

Harry GriffithsHarry Griffiths

Sophie’s expertise was invaluable in helping us secure three exceptional account managers. Her dedication, keen understanding of our requirements & tireless efforts showcased her commitment to finding the perfect candidates for us.

Sophie ShakeshaftSophie Shakeshaft

Matt was fantastic to deal with. He made the recruitment process so easy and really went the extra mile to find us the right candidate. His helpful approach and commitment to getting the right person made a big difference. Definitely would use Matt and Digital Waffle again for any future hires.

Matt TroughtMatt Trought

Recruitment can be painful when the recruiters don’t understand your needs and the technical differences between roles. Luckily Digital Waffle are experts in their field and provide a speedy and accurate service. Great candidates and no waffle. Zak Jones especially is extremely talented and helpful. He goes the extra mile in building long-term relationships, and not just for the quick win.

Zak JonesZak Jones

Luke is a very professional recruitment consultant who always delivers excellent results. He understands what the needs are and he is always very quick to react. I recommend Luke as he is truly passionate about recruitment and I'm confident that a partnership with him would greatly benefit any client.

Luke RoseLuke Rose

Finding the perfect fit for our expanding marketing team felt like quite a challenge until we teamed up with Maddie at Digital Waffle. Her expertise, unwavering support, and sharp insights have been a game-changer in our search. Thanks to Maddie, we've landed an excellent Social Media Manager who has really amped up our marketing game.

Maddie RichardsonMaddie Richardson

Mia approached me about a year ago and asked if they could help find applicants. I immediately liked her no-nonsense approach. Instead of making a sales pitch, she tried to understand our needs and got us great candidates. Communication is quick and all stakeholders have the information they need at any given point. I recommend working with Mia & the team. Thank you!

Mia PartridgeMia Partridge

Stuart’s professionalism and attention to detail were evident throughout the recruitment process, resulting in a successful and efficient hiring experience. We will definitely be contacting Stuart and Digital Waffle for any future hires. Can’t recommend him enough!

Stuart ManserStuart Manser

I’ve worked with Louis for 12+ years and hope to continue for many more. He has supplied labour and also aided a much-needed career change. I would recommend Louis to anyone who is seeking an out-of-the-box thinker and someone who will dedicate themselves to solving your resourcing requirements.

Louis TaylorLouis Taylor

We couldn't be more delighted with Digital Waffle's exceptional expertise in sourcing the ideal candidates. They adeptly filled a large number of roles, displaying precision and a deep understanding of our unique requirements. I recommend their services to any businesses who are seeking top-notch recruitment support.

Harry GriffithsHarry Griffiths

Maddie’s expertise as a recruitment consultant was absolutely invaluable in helping us secure three exceptional account managers. Her dedication, keen understanding of our requirements, and tireless efforts showcased her commitment to finding the perfect candidates for us.

Maddie RichardsonMaddie Richardson

I highly recommend Luke for any recruitment needs. I had the pleasure of working with Luke, and I was really impressed with his professionalism and expertise. If you are looking for a recruiter with vast experience in the engineering space, I’d highly recommend Luke.

Luke RoseLuke Rose

Had such a good experience with Digital Waffle. It’s so hard to find recruiters as nice and trusting as them - highly recommend!

Harry GriffithsHarry Griffiths
Latest Jobs

Latest roles we’re currently recruiting for.

Marketing Manager
England
£40000.00 - £45000.00 per annum
Permanent
Digital Marketing
View job ➞
eCommerce Manager
Warwickshire, West Midlands, England
£38000 - £50000 per annum
Permanent
Digital Marketing
View job ➞
Junior Strategist
Bolton, Greater Manchester, North West, England
£27000 - £32000 per annum
Permanent
Client Services
View job ➞
Junior Strategist
Liverpool, Merseyside, North West, England
£27000 - £32000 per annum
Permanent
Client Services
View job ➞

OUR INDUSTRIES

Explore all industries we specialise in.

As well as sports & leisure, we also recruit across a wide range of industries, helping companies find the tech, marketing, and creative talent they need to grow.

Professional services & legal

Professional services & legal

Manufacturing & FMCG

Manufacturing & FMCG

Gaming & entertainment

Gaming & entertainment

Mechanical & electrical (M&E)

Mechanical & electrical (M&E)

SALARY GUIDES

2025 UK salary guides.

Attracting and retaining top sports & leisure talent means offering competitive salaries.

 

Our 2025 UK salary guide provides the latest benchmarks and hiring insights across marketing, commercial, and data roles, helping you make informed decisions and stay competitive.

FAQs

Sports & leisure FAQs.

Hiring in sports and leisure requires specialists who understand digital marketing, fan engagement, and commercial partnerships. We connect businesses with pre-vetted professionals who are ready to contribute from day one.

The best professionals have options, and competition is tough. To attract top talent, businesses need to offer competitive salaries, career progression, and a strong employer brand. We help refine hiring strategies, streamline recruitment, and connect you with the right people faster.

Our recruitment process typically takes just 10 days, notably quicker than the usual 30 days for internal recruitment, and this timeframe includes initial briefing, candidate search, selection, and final placement.

Need help hiring talent in the sports & leisure space? Not to worry, we’ve got you covered. Submit your vacancy and one of our specialist consultants will then be in touch with you shortly to discuss your specific requirements in a bit more detail.

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