Posted 1 day by Jonny Grange
Hiring good marketing talent isn’t easy right now. Demand is high, the best candidates often have multiple offers, and the roles themselves are getting more complex.
Whether you're trying to find a paid media specialist, a content marketer, or someone who can lead your brand strategy – it can feel like a tough market.
If you’re struggling to find the right people, working with a marketing recruitment agency can help. A good agency doesn’t just send you CVs – they become a partner who understands your business, your goals, and the kind of marketers you need to succeed.
In this blog, we’ll walk through what to look for when choosing the right recruitment agency for your marketing hires.
Choose a specialist over a generalist
When hiring for marketing roles, it helps to work with people who live and breathe marketing. A specialist agency focuses only on marketing and digital recruitment, which means we understand the roles, the skills needed, and the trends shaping the industry.
We know there’s a big difference between hiring an SEO executive and a performance marketing analyst. We know what makes a great content creator or what to look for in a CRM manager. That knowledge means we can spot the right talent quicker and avoid mismatches that slow down the hiring process.
Generalist agencies, while good at many things, might not have that same level of insight. If marketing is the role you're hiring for, a specialist agency is usually the better choice.
Look for real experience and industry knowledge
It’s important that your recruitment partner knows marketing inside out. That doesn’t just mean knowing the job titles – it means understanding the work, the tools, the challenges, and what success looks like in each role.
When we speak to candidates, we’re able to ask the right questions because we understand their world. We know how marketing teams work, what skills are in demand, and how the landscape is changing. That means we can give better advice, write clearer job briefs, and ultimately find better matches.
If you’re speaking to an agency, don’t be afraid to ask about their knowledge of the industry and the types of marketing roles they’ve helped fill before.
Access to the right talent
A lot of the best marketing talent isn’t actively looking for a new role — they’re already in jobs, doing well, and not scrolling job boards. That’s why so many businesses struggle to find the right people through traditional channels.
As specialists in marketing recruitment, we’ve built strong relationships with candidates over time. Some we’ve placed before, others we’ve stayed in touch with. So when we take on a brief, we already have a good sense of who might be the right fit — and how to approach them in a way that resonates.
We also know that getting the salary right can be a sticking point. If you’re not sure what kind of package will attract the level of experience you need, our 2025 UK marketing salary guide is a great place to start. It’s designed to give you clear, up-to-date benchmarks across key roles, so you can feel confident before you go to market.
A strong, simple recruitment process
Hiring takes time. A good recruitment agency helps make the process smoother and faster. That means understanding your brief, asking the right questions, and only sending you candidates that are worth your time.
We take the time to get to know both your business and the candidates. We don’t just match keywords on a CV – we look at experience, soft skills, motivations, and team fit. That way, when we send over a shortlist, you know everyone is worth speaking to.
It’s also important to find an agency that’s flexible. Your role might change slightly, your needs might shift – and your recruiter should be able to adapt with you. A collaborative, responsive approach will always lead to better results.
Clear communication and honest advice
You should never be left wondering what’s going on in your hiring process. A good agency keeps you updated, tells you what’s working (and what’s not), and gives you honest advice about the market.
We always aim to be upfront about what’s realistic, how competitive a role might be, or what salary will attract the right level of talent. And if something’s not quite working, we’ll suggest changes rather than letting time slip by.
Having one point of contact helps too. You want someone who understands your business, knows your preferences, and communicates clearly from start to finish.
Speed matters, but quality counts more
We get it – when you’ve got an empty chair on your team, speed matters. Marketing doesn’t stop, and deadlines don’t wait. But in recruitment, moving fast only works if you’re still finding the right person. Rushing the process can lead to poor fit, missed expectations, and having to start all over again.
That’s why we focus on quality over quantity. We won’t flood your inbox with CVs for the sake of it. Instead, we send a carefully selected shortlist of candidates who’ve been properly vetted and are genuinely suited to the role and your culture.
Because we already know the marketing talent landscape, we can usually move quickly – often sending you strong candidates within a few days. But the difference is, when you meet them, you’ll know we’ve done the groundwork. You get speed and quality – not one or the other.
Cultural fit and long-term success
A great hire isn’t just someone with the right skills – it’s someone who fits into your team and thrives in your culture. That’s why we ask about more than just the job description. We want to know about your values, your ways of working, and what kind of personality works well in your environment.
This helps us find people who don’t just tick boxes on paper, but who actually enjoy being part of your team. And when you get that fit right, the results are better, the onboarding is smoother, and people tend to stay longer.
Reputation, track record and trust
Before you choose any agency, it’s worth asking around. What have others said about working with them? Do they have case studies, testimonials, or clients they’ve worked with for years?
We’re proud to work with a wide range of businesses – from small teams to large brands – and much of our work comes from referrals and repeat clients. That trust is something we take seriously, and we know it has to be earned.
You should feel confident that your agency has delivered results before – and that they’ll put in the effort to do the same for you.
Choosing the right recruitment agency can take the stress out of hiring, save time, and help you build a stronger team. From understanding the brief to finding the right fit, a specialist agency adds real value at every step of the process.
If you’re currently hiring marketing talent and finding it hard to get the right people, we’re here to help. Ready to make your next marketing hire? Get in touch with us today!
