Digital Lead

Digital Waffle is currently seeking a Digital Lead with experience across each facet of Digital Marketing to join our client in Birmingham.

A legacy brand, with a well-established Marketing, PR & Communications team are looking to strengthen its Digital offering. They are seeking someone to bring fresh ideas, innovative methods, and a different perspective to the table.

Based in Birmingham City Centre, this role is hybrid, requiring 4 days on-site in the office per week however on the odd occasions there could be more.

Job Title: Digital Marketing Lead
Salary: £45,000 - 50,000
Location: Birmingham City Centre


Core Competencies:

• Digital Strategy: Develop and implement comprehensive digital strategies aligned with business goals.
• Digital Marketing Expertise: Have a strong grasp of SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Data Analysis: Utilize data analytics to measure performance, identify trends, and optimise campaigns.
• Project Management: Oversee digital initiatives, manage timelines, and allocate resources efficiently.
• Team Leadership: Lead and motivate a team of digital marketing professionals.

Technical Skills:

• Digital Marketing Tools: Be proficient in using tools like Google Analytics, Google Ads, social media management platforms, CRM systems, and content management systems.
• Data Analysis Tools: Understand and use data analysis tools such as Excel, SQL, or data visualisation software.

Soft Skills:

• Creativity: Think creatively and develop innovative digital marketing solutions.
• Problem-Solving: Address challenges and find effective solutions.
• Communication: Communicate effectively with team members, stakeholders, and clients.
• Adaptability: Stay updated with the rapidly evolving digital landscape.
• Stakeholder Focus: Build and maintain positive relationships with Key Stakeholders.

If you would like to be considered please do apply, we will then shortlist accordingly and we will be in touch to discuss if successful.